This is how ‘VR headset’ is helping Turkish man increase milk production of cow

Izzat Koçak’s family has been grazing cattle on their property in Turkey’s Aksaray province for 3 generations. Because they are constantly attempting to stay up to date with the times and situations, their business has grown over this extended period of time.

Now it is Ezzat Koçak’s turn to make this family business better and more profitable before passing it on to the next generation, so he has come up with this unconventional solution to increase milk production.

Izzet Koçak, inspired by a similar method in Russia, fitted virtual reality (VR) headsets to his cows, transferring them to virtual evergreen pastures in an attempt to boost milk output, and it paid.

The farmer, who established a cattle farm in the central Turkish region of Aksaray in 2018, is working hard to enhance milk output from his 180 animals. He began by playing classical music for the animals, which is something that several breeders do to offer a calm environment. He’s currently experimenting with VR headgear on two of his cows.

“We normally produce 22 liters of milk every day,” Koçak remarked, noting that he is aware of research on environmental conditions that impact milk production. “The average milk yield from two cows fitted with headsets has already reached 27 liters. They are emotionally boosted by the sight of a verdant meadow. They are no longer stressed,” he added.

Satisfied with the result, Koçak says he is ordering 10 more headsets.